In 1988, Eric Miller – a Brooklyn entrepreneur in his early 20s surveying the market in New York City – realized that there were no reasonably priced soft drinks in the market. This is when the simple idea of creating affordable and great-tasting beverages came to him.
TROPICAL FANTASY COMES TO LIFE
With this insightful new idea, he vowed to create an affordable quality product for his local NYC community with a diverse portfolio – going beyond the usual typical colas with more interesting flavors. This is how Tropical Fantasy, a light and fun drink at a price of 50 cents, was born. It became an overnight success.