Impulse buying a literature review
Thus, a lack of an up-to-date systematic lit-erature review on impulse buying warrants a need to systematically review the literature to provide a state-of-the-art synthesis of impulse buying research. After a thorough literature review to explore key factors Global business review - New Delhi [u. This has resulted in some contradictory findings and a lack of an overarching theoretical framework for understanding the IB process and its outcomes This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. So far, however, there has been little discussion about how to assess impulse purchases, leading to a potential divergence of practise fro …. This is evident from the fact that it accounts for a substantial amount of sales made. The purpose of this impulse buying a literature review paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of Retailing and Consumer Behavior. (2020) Understanding online impulse Buying behavior in social. 29 Kalla and Arora (2011) Impulse buying: A literature review Global Business Review 30 Abdelsalam et al. Abstract: Impulsive buying is experienced by a large number of consumers today. This impulse buying a literature review review has been undertaken with a specific focus on understanding the phenomenon of ‘impulse buying’ and the factors that work towards motivating impulsive action in perspective of buying. Furthermore, this paper proposes a conceptual framework based on the literature synthesis, presenting antecedents and mediators of impulse buying behaviour . Impulse purchase literature review Rated 4 stars, based on 596 customer reviews. This systematic review shows that impulse buying research is fragmented and still developing due to its transition from a traditional retail environment into different online channels. By conducting a literature review, social interaction is one of the key elements influencing users' online buying behaviour in social commerce (Abdelsalam et al. The impulse buying have been investigated by custom homework diaries consumer behavior researchers and marketing academician more than a half century. After a thorough literature review to explore key factors IMPULSE BUYING BEHAVIOR-THE LITERATURE REVIEW * MR. Conceptual framework of impulse buying and its factors. 191) This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. After a thorough literature review to explore key factors. The impulse to buy is hedonically complex and may stimulate emotional conflict. **PROFESSOR IN KLUBS, KL UNIVERSITY. Efforts have been inclined to understand characteristics of impulsive. Thus, it is an important concept in marketing In a comprehensive literature review, Akar and Nasir (2015) impulse buying a literature review listed several demographic variables which impact online shopping behaviors or purchase intention, and SES variables like age, education, Cold Storage Los Angeles. The initial stage of a systematic literature review involves identifying the academic papers from EBSCO, Emerald Full text, and Scopus that are most influential and relevant to online impulse buying behaviour. The next step was to refine the results to identify research studies that best match the research objectives.. Therefore, this research aims to systematically review the impulse. The paper employs qualitative-descriptive study using secondary research data. The paper employs qualitative-descriptive study using secondary research data Impulse buying research is essential to assess the development of the literature and identify avenues for future research in the domain. The COVID-19 crisis has led to a surge in impulse shopping The impulse buying have been investigated by consumer behavior researchers and marketing academician more than a half century. ] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. The paper aims to determine the various factors that drive impulsive buying. Based on a literature review, the variable online purchase intention has been often selected as the basis of purchasing behavior study.